The cake sale: a beginner’s guide to fundraising
As part of our work as field evaluators with Global Giving UK, we were tasked to fundraise £650 to cover the cost of our training. But as with most things on the Field Evaluation Programme, this was not seen as a mere contribution, but a challenge and learning experience in itself – helping us to better understand the process charity fundraisers go through every day. Seeing as my last fundraising effort consisted of a few low-impact begging posts on Facebook and little to show for my crippling 30 mile walk which seemed to involve all the mountains in the Lake District, I was more than a little daunted by the task. Although admittedly, my effort there was minimal, even reluctant. During our training, we were introduced to the idea of network mapping, that is, writing out every possible existing personal connection you have and the potential fundraising opportunities each could present. When I first did this, I was surprised at how many possible avenues there were for raising money – my dad’s climbing wall, my friend’s …
